Inbound marketing is your key to a prosperous 2017! It may sound unreal, but it’s true. There are many tactics and techniques to obtain the influx in inbound queries you’re looking for, but do you know where to start? Mike Templeman says, “The good news is that inbound marketing is not complicated and there are core practices that are tested, tried, and true to getting more eyeballs to your content and boosting brand exposure.” He shares six temps that will help guide you to developing your 2017 marketing plan:
In our recent ebook “10 SEO Mistakes to Avoid During Your Website Redesign” we cover common errors made in regards to search engine optimizing websites. Mistake #3 is failing to identify (and include) commonly searched keywords. Keywords are still the base of SEO and shouldn’t be overlooked.
Start 2017 off strong; the only way to achieve great marketing results next year is by utilizing the time
So you’ve drawn someone to look at your website, now what? Sure they can look at cool photos and read about you and your organization but then what are they supposed to do? If you don’t tell them, and make it clear what you expect them to do most visitors will simply leave your page and move on.
Redesigning your website isn’t just about making it look good. “A great website redesign also requires that you consider (and improve) what’s under the hood.”
When getting ready to design or update your website there are plenty of things to consider: images, content, buttons, forms, etc. One commonly overlooked area of your site is your navigation. In our eBook “25 Website Must Haves” one section we take a look at is website navigation. Here are some good take-aways from page 21 of the eBook:
Pictures say a lot about a business, yet so many marketers do not utilize Instagram to their benefit. “It’s true that visual marketing and Instagram, in particular, seem to be the future of social media. However, most entrepreneurs are clueless about how and where to start on their path to Instagram domination,” reveals Neil Patel. The tips he shares may be obvious, but are very crucial:
Search Engine Optimization has been a buzzword for a few years now for businesses with websites. Having a beautiful website design will not generate leads on its own. “You need several customer attraction points that can deliver not only the right quantity of referrals to your business but will also direct targeted, ready-to-buy customers to your business,” says William Morrow. He shares 3 digital marketing tips to earn more traffic to your website: