Any small business owner will agree that keeping up with marketing trends is challenging. The truth is, even large business owners will admit the same. The work isn’t always easy and the trends are hard to keep up with. In order to ensure your business operations are running smoothly, while also growing your audience and customer base, follow these marketing tips from Nadya Khoja:
- Invest in SEO – whether you choose to invest in an SEO agency, or whether you decide to learn the skills yourself, a strong SEO strategy will certainly lead to a major increase in revenue for your entire business.
- Run Experiments – test the concept out for a couple of months, if it works well, invest more money in it, if not, move onto the next strategy.
- Produce Relevant Content – create videos, inforgraphics, blog posts and eBooks with useful information for your audience; the trick is to tie how your business will help them answer their questions.
- Don’t Use Pop-ups – in 2017, Google will be penalizing sites that frustrate the mobile experience; pop-ups block that experience and are difficult to escape on a small mobile screen.
There are many strategies that can help your marketing plan this year. Just be sure to focus on how your business can be seen by your target audience.