By: John Rossheim
Whether or not high-demand professionals are actively job searching, they're reachable in many ways, including email -- if you can cut through inbox clutter.
Companies that create a custom recruiting campaign with a sequence of targeted emails are gaining an edge in the ever escalating competition to recruit top talent. Here’s how to target talent as part of your staffing outreach:
For recruiting efficiency, targeted email campaigns. Email remains a powerful tool for push communications to qualified candidates, most of whom already have good jobs. "Email recruitment campaigns are the fastest way to get the message from one to many," says Darren McDougal, managing director at Next Level Marketing Communications, which specializes in the recruitment industry.
"We see multiple purposes for our email campaigns, including recruitment branding, attracting candidates and helping employers win over the best and brightest."