Do you want more inbound leads?
Listen to this compelling dialog between recruiter trainer Scott Love and Darren McDougal, Managing Partner of Next Level Marketing with best practices and tips on marketing for recruiters.
Scott Love is a recruiter, industry trainer and keynote speaker on recruiting, sales and influence. His online training platform, the Placement Club has grown to serve numerous high-level recruiters as well as rookies, since its inception in 2009.
Each week he hosts a weekly group coaching call for members, and once a month he interviews industry leaders and trainers to cover important trends and glean insights for his members.
In this episode, Scott interviews Darren McDougal, Managing Partner and Director of Next Level Marketing, who shares valuable tips for recruiters to improve their marketing
strategy. He shares some simple tips for how to improve your marketing and get more leads. In this lively discussion, they cover:
- The #1 Missing Piece in Recruiters’ Marketing
- How to Implement Powerful Calls to Action
- Simple Tips to Get More Inbound Leads NOW
- How to Harvest Marketing Qualified Leads
- Mistakes Recruiters Make on their Websites
- What Recruiters Miss with SEO
- How Social Media Improves SEO
- How to Add Value with Quality Content
- Free Tools to Track Your Website Traffic & Stats to Look For
- Email Best Practices
- How to Assess Your Job Board
- Make Sure Your Email Marketing Campaigns Get Opened & Read
- How to Target Your Email Messaging
- Best Content to Entice Your Audience
- And much more!
About Darren McDougal
Darren focuses on business to business inbound marketing strategies that drive results and help businesses grow. He has extensive experience as a value-driven marketing professional positioning brands for maximum success in their fields. Darren leads an inbound marketing team that delivers measurable results to the professional services, recruiting, entertainment, technology and financial services industries. Darren is Managing Partner and Managing Director for the leading inbound digital marketing agency, Next Level Marketing, leading global recruiting training firm, Next Level Exchange, and Top 10 U.S. executive search firm, Kaye/Bassman International, and global recruiting network, Sanford Rose Associates. His track record of success includes 30+ years of marketing communications experience.
About Scott Love
Scott Love is a professional speaker and trainer who shortens the learning curve of new recruiters and sales people and helps experienced ones break through their barriers and reach their full potential. He has authored three books, produced hundreds of video training courses and has been quoted in the Wall Street Journal, Selling Power Magazine, and dozens of trade journals and business publications around the globe. Over 4,500 recruiting and staffing firms from over 35 countries have invested in his tools and systems.