In our recent ebook “10 SEO Mistakes to Avoid During Your Website Redesign” we cover common errors made in regards to search engine optimizing websites. Mistake #3 is failing to identify (and include) commonly searched keywords. Keywords are still the base of SEO and shouldn’t be overlooked.
How to correct this mistake: Read through all of the content on each page of your website and remove any keywords that don’t read naturally and any words or phrases that don’t contribute to the education of your visitor.
Rule of thumb: Each page of your site should focus on a single keyword. Include that keyword 1-3 time naturally in the page content. (The keyword there is naturally – don’t make Mistake #10!)
You can read more about this mistake and how to avoid or fix it on page 6 of our ebook.