Twitter has 328 million monthly active users; meaning if your small businesses isn’t utilizing this platform, you may be missing out! Hashtags on Twitter helps businesses to connect with consumers based on specific trends or subjects. This is a great way to segment your market; use hashtags that are viable to your goods or services.
Timothy Shim shares three tips on hashtag marketing that will help your small business capture a larger audience:
- Tie in with quality content: use event-based hashtags, lifestyle-based hashtags and product-based hashtags
- Create brand identity: create and use a hashtag specific for your brand or company
- Ride on recent trends: look on Twitter for trending hashtags and incorporate them into your post
Use those 140 characters wisely and start tweeting your heart out!