You know you should be posting on behalf of your company on your LinkedIn Company Page, but you’re at a loss as to what to post or where to get started? Have no fear! Here are a few ideas to get you started:
LinkedIn is the key to connecting with professionals across all
Companies are spending more and more money investing in social media marketing. Ryan Holmes highlighted part of a Duke University study on social media revealing that, “social media spending at companies—currently 9 percent of marketing budgets—is forecasted to nearly triple (to 25 percent) over the next 5 years.”
It is no surprise that Facebook wants you to spend more time on…Facebook! So, if you work at an organization that does not allow you to access Facebook from your computer, things may be changing for you in about a year or so. “Facebook is preparing Facebook at Work, a service aimed at enterprise customers that will allow them to chat with colleagues and ‘collaborate over documents,’ according to a new report in the Financial Times which cites anonymous sources,” explains Parmy Olson. The website is being developed out of the company’s London office and it will allow users to retain two separate accounts – personal and work.
How often do you log on to your LinkedIn account in a day? Is this your preferred social media outlet? Based on a study of more than 1,800 recruiters and HR professionals, social media is no longer the only tool they use. Recruiters are using multiple marketing channels to find, connect with and hire talent. “LinkedIn is still the preferred social channel for 95 percent of recruiters to search, contact and engage candidates, and Facebook and Twitter are the two top channels recruiters utilize to showcase a company’s brand—59 percent of recruiters surveyed use Facebook and 44 percent use Twitter to educate potential candidates on employer’s culture,” says Nathan Eddy.
Many people who are avid users of LinkedIn would not want to pay a single penny for biographical details on the site. However, people who are familiar with the benefits of LinkedIn’s business model would probably suggest that this would be a great tool for recruiters, but this is also great for all sales people. George Anders shares, “LinkedIn this week is rolling out its most advanced version yet of Sales Navigator, a $1,200-a-year tool that lets sales people in any industry hunt efficiently for potential customers who might be predisposed toward a meeting because of shared personal connections.”
LinkedIn has become an extremely vital tool for employers, job seekers and recruiters around the globe. Businesses are searching for their next Vice President on it and individuals are shopping around for organizations they would like to work for. This is why it is so crucial for a company to have a well-built LinkedIn page. It not only creates great visibility for the business, but it is also a very effective marketing tool regardless of the size or location of your company. Laura Hogan shares four tips on how business owners can utilize the power of LinkedIn to generate more success to their organization.
Have you ever browsed through LinkedIn and came across a stellar profile, only to find out you have to wait until they accept your invitation before you can even obtain their email address? If you had that information, you could easily send them an email, instantly share information with them and know they will have a higher rate of responding to your inquiry! Well, you no longer have to worry about that because email addresses of LinkedIn users can be exposed thanks to a handy web browser tool!
Almost every business is connected via some sort of social media outlet. Some companies have Facebook pages, others have YouTube channels and most have LinkedIn accounts. There is a social media platform that can create efficiency for any organization, whether it is a center for all of your company and social media activities or an archive for content or even a tool to help you reach certain audience segments. “That said, social media should not be viewed as a standalone channel that is separate from other marketing initiatives. Instead, view it as a “multiplier” that integrates with and enhances existing marketing communication strategies,” explains Paul Chaney. He goes on to share eight ways to integrate social media with other marketing forms: