Start 2017 off strong; the only way to achieve great marketing results next year is by utilizing the time
Can you believe we are already in the third month of 2015? The first quarter will be over in less than 2 weeks! Time flies when you’re having fun, right? Hopefully some of that fun revolves around your content marketing campaigns! If for any reason it’s not, follow these tips that Sujan Patel shares that will help you get on track:
Last year, our team of marketing experts were a part of the Apple iWatch buzz – when the rumors first began, we were hooked to the concept! We were so engrossed with the topic, that we went as far as blogging about how the iWatch would alter marketing. And now we are here to talk about the “most advanced timepiece ever created,” and the price tag associated with it!
Our previous blog post was about marketing predictions that fizzled in 2014 and we are hoping the trends we will share for 2015 are here to stay! Just like in any industry, trends surface throughout the year, some become a trend whereas others are just a fad and soon fade away. We came across a list of five web trends that Matt Fennell thinks will become popular this year:
It is no surprise that Facebook wants you to spend more time on…Facebook! So, if you work at an organization that does not allow you to access Facebook from your computer, things may be changing for you in about a year or so. “Facebook is preparing Facebook at Work, a service aimed at enterprise customers that will allow them to chat with colleagues and ‘collaborate over documents,’ according to a new report in the Financial Times which cites anonymous sources,” explains Parmy Olson. The website is being developed out of the company’s London office and it will allow users to retain two separate accounts – personal and work.
Do you think marketing automation began in 2014? Try again! Marketing automation has been around for a few years now, but became mainstream this year. Many companies have been utilizing this state-of-the-art tool, but most of these companies may not be utilizing all of the features to make it 100% effective. Katie Martell shares 22 facts about the state of marketing automation; this is a list that even the most tech-savvy individuals can learn something from:
When companies have a marketing need, they typically will hire someone for that position, rather than getting it outsourced. This works well for companies who want to keep an eye on the work flow and keep costs low. However, this isn’t always the best strategy. Specialized marketing firms, like ours, have better resources and can perform more efficiently for a lower cost. Jayson DeMers brings up the point that, “Realizing this, a problem arises: how can you tell when it’s more efficient to hire your own staff to devise and carry out your marketing strategies, and when it’s more efficient to outsource the work?” He goes on to share seven cues that indicate you need to outsource your marketing:
Last week, Apple held an event at their headquarters in Cupertino, California announcing many new products. Are you up-to-date with what’s to hit Apple shelves before the year ends? Alyssa Newcome gives us a rundown of what was announced:
Thought your business was affiliated with “all” of the social networks? Well there is a new kid on the block; say hello to Ello! Ello’s biggest features include not having any advertisements and it allows you to follow people either as “friends” or as “noise”. These individuals will not know which list they are on and both sets of posts are on two different feeds. Haley DeLeon said, “Designers and programmers created the visually based network, with a sleek monochromatic palette and large images.”