Start 2017 off strong; the only way to achieve great marketing results next year is by utilizing the time
Pictures say a lot about a business, yet so many marketers do not utilize Instagram to their benefit. “It’s true that visual marketing and Instagram, in particular, seem to be the future of social media. However, most entrepreneurs are clueless about how and where to start on their path to Instagram domination,” reveals Neil Patel. The tips he shares may be obvious, but are very crucial:
A robust inbound marketing plan will increase traffic, leads and new customers to any business website. This occurs by incorporating marketing automation, content creation, email marketing, customer segmentation and a CRM. Mark Parent shares ways you can create a rewarding inbound marketing strategy this year:
Everyone learns differently. Some people prefer learn from reading, so text only is great for them. People who are visual learners tend to respond better towards images and infographics. Auditory learners prefer podcasts, while some people prefer hands on experience, which can be demonstrated through videos.
“According to Forrester Research1, watching a one-minute video has the impact of reading 1.8 million words,” says Amanda Eldridge. With the digital world revolving around short video clips, including video marketing in your efforts is an effective way to utilize your marketing time, energy and money. Eldridge suggests three types of videos that can be incorporated into your overall marketing strategy:
LinkedIn is the key to connecting with professionals across all
Videos going viral has been a phenomenon for a few years now. People from across the world can enjoy any video at the tip of their fingers. This feature is all thanks to YouTube; they have created a platform where we can view, share and upload any type of video. More recently, Facebook has offered this video feature to his social media platform. According to Justin Herring, “These online giants are expected to square off for domination, and though YouTube currently holds the title, statistics suggest that Facebook is a worthy contender, and is expected to mount a serious challenge in the coming years.”