So you’ve drawn someone to look at your website, now what? Sure they can look at cool photos and read about you and your organization but then what are they supposed to do? If you don’t tell them, and make it clear what you expect them to do most visitors will simply leave your page and move on.
Redesigning your website isn’t just about making it look good. “A great website redesign also requires that you consider (and improve) what’s under the hood.”
When getting ready to design or update your website there are plenty of things to consider: images, content, buttons, forms, etc. One commonly overlooked area of your site is your navigation. In our eBook “25 Website Must Haves” one section we take a look at is website navigation. Here are some good take-aways from page 21 of the eBook:
Video marketing has taken off in the last couple of years and thanks to that, we’ve seen social media
SEO best practices are constantly evolving. What worked 6 months ago, may be nonexistent now. With SEO constantly changing, you must make sure someone is staying on top of it for your business, otherwise you’ll notice other business on top of your search engine results. Ronald Dod shares 8 SEO mistakes that apply to all businesses:
A robust inbound marketing plan will increase traffic, leads and new customers to any business website. This occurs by incorporating marketing automation, content creation, email marketing, customer segmentation and a CRM. Mark Parent shares ways you can create a rewarding inbound marketing strategy this year:
We’ve all heard time and time again that video is the way to go. Videos capture a wide audience and really give consumers a better understanding of your business. If your business has a YouTube channel, you are in luck, and if your business doesn’t, you still have time.
Search Engine Optimization (SEO) is something that no brand should overlook. “It helps businesses get
“According to Forrester Research1, watching a one-minute video has the impact of reading 1.8 million words,” says Amanda Eldridge. With the digital world revolving around short video clips, including video marketing in your efforts is an effective way to utilize your marketing time, energy and money. Eldridge suggests three types of videos that can be incorporated into your overall marketing strategy: