Social media is a platform that allows us to connect with individuals worldwide. If your company is not utilizing social media channels to build your brand, you need to start!
Many marketing experts generously share free tips and tricks to incorporate into your social media strategies. Karen Repoli, of HIT Virtual is one of those savvy marketers. She suggests these tips to ensure social media success:
Email marketing is so common amongst businesses of all types and sizes that it’s hard for the average person to determine what works and what doesn’t. Staying on top of recent tips will help you get better open rates for your email marketing blast. By avoiding these email marketing blunders that Guy Sheetrit has compiled will definitely assure you of that:
Twitter has 328 million monthly active users; meaning if your small businesses isn’t utilizing this platform, you may be missing out! Hashtags on Twitter helps businesses to connect with consumers based on specific trends or subjects. This is a great way to segment your market; use hashtags that are viable to your goods or services.
Is your digital marketing strategy helping your firm grow? How do you know?
Companies of all sizes conduct business by utilizing marketing automation; this campaign helps get your message along faster and saves companies time and money. “If a customer expects human and is met with a canned message, it could lead to a negative experience with your brand,” explains Kenny Kane. Therefore, when you construct your marketing automation messages, be sure it doesn’t sound like it’s automated and generic. Kane shares ways on how to avoid that:
Small business owners wear many hats, making it hard for them to adapt to the latest digital marketing strategies. Most small businesses do not have digital marketing experts on their team to keep up either. Therefore, it’s crucial for small and medium sized businesses to create a digital marketing strategy as soon as possible because there is a lot of power that can be generated from it.