Instagram is constantly attracting consumers on a daily, probably hourly, basis. The company recently announced they have over 300,00 million users! Yes, that’s even more users than Twitter! Many assume the double-tapping-heart application is only for the youth, but Margot DaCunha tells us otherwise. She explains, “After reading various studies the demographics vary, but lean towards a more youthful audience, the largest percentage of users falling into the 18-34 year old zone.” Even if this isn’t the audience your company is targeting, you shouldn’t discontinue using this rapidly growing social media network.
DaCunha shares 10 Instagram marketing tips to build your brand and gain followers:
#1: Build a community around an actionable hashtag
#2: Partner with a good cause that supports your brand’s values
#3: Relate to your followers while staying relevant to your brand
#4: PLEASE don’t over post
#5: Promote your Instagram everywhere
#6: Find the beauty in your brand (even if your offerings are ugly)
#7: Utilize all the tools Instagram has to offer
#8: Get inspiration from others
#9: Showcase beautiful experiences relevant to your brand
#10: Interact with Others on Instagram to Grow Your Following
Does your company use Instagram?