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5 Tips for Digital Video Campaigning

[fa icon="calendar"] Mar 4, 2015 11:47:35 AM / by Next Level Marketing Communications

The marketing world revolves around all sorts of campaigns; email, social media, print, etc. But one 451357401type of marketing campaign that is equally as important, but relatively new is digital video campaigns. Sharing videos with clients and customers has never been easy. Videos can be seen not just on television, but they can be embedded within an email, they can be shown on your website, they can even be shared via text! Apple Lam states that, “the creation of digital videos remains a relatively young craft.” With that being said, Lam shares a few tips on how to enhance your digital video campaigns incorporating online video:

  1. Don’t make videos for the sake of making videos
  2. Collaborate with others in the video production process
  3. Provide incentives in a digital video campaign aimed at engagement
  4. Make your brand’s distinct voice heard
  5. Integrated campaigns involving videos should deliver real experiences

Source: http://www.marketing-interactive.com/5-tips-digital-video-campaigns/

Topics: Blog, Brand, brand development, content, content marketing, Digital Video Campaigning, interactive, marketing, message, mobile, mobile marketing, next level marketing communications, recruiter marketing, strategy, streaming, tips, video, Video Marketing Demos, video streaming, Web, website

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