SEO best practices are constantly evolving. What worked 6 months ago, may be nonexistent now. With SEO constantly changing, you must make sure someone is staying on top of it for your business, otherwise you’ll notice other business on top of your search engine results. Ronald Dod shares 8 SEO mistakes that apply to all businesses:
Mistake #1: Keyword cannibalization – occurs when two or more pages on your website are competing for the same keyword(s)
Solution: you can merge multiple pages if it makes sense to do so. If not, your other option is to un-optimize all other pages except for your main one for each keyword.
Mistake #2: Duplicate content
Solution: have unique categories and product descriptions for everything, and if you have separate pages for size and color, merge them together.
Mistake #3: Broken links
Solution: find any of your broken links, and take them down; and then keep repeating this every now and then.
Mistake #4: Incorrect redirects
Solution: Same as #3
Mistake #5: No internal linking
Solution: You can use anchor text to point to another site, or you can use links like “read more” or “click here for more information.
Mistake #6: Incorrect title tags and descriptions
Solution: The title needs to reflect what is on the page, not just the same title as all your other pages. Having a good meta description can greatly increase your CTR.
Mistake #7: Non-responsive websites
Solution: You want those who found your site to be able to access it seamlessly, regardless of what device they are on. It takes a lot of work on the development side, but, in the long run, it is completely worth it.
Mistake #8: Slow site speed
Solution: Test out your site speed now; if it is too low, then you’ve got some work ahead of you – you’ve got to speed it up.