So you’ve drawn someone to look at your website, now what? Sure they can look at cool photos and read about you and your organization but then what are they supposed to do? If you don’t tell them, and make it clear what you expect them to do most visitors will simply leave your page and move on.
Redesigning your website isn’t just about making it look good. “A great website redesign also requires that you consider (and improve) what’s under the hood.”
When getting ready to design or update your website there are plenty of things to consider: images, content, buttons, forms, etc. One commonly overlooked area of your site is your navigation. In our eBook “25 Website Must Haves” one section we take a look at is website navigation. Here are some good take-aways from page 21 of the eBook:
Hopefully, it will be good for a laugh or two but it's also got some decent advice for getting more out of Twitter, whether you've used it once or twice or consider yourself a pro.
If you’re connected to a computer today, you are a publisher. If you’re on social media, you are a marketer. If you’re in business you should be doing both of those things, and you should be using that opportunity to teach and help enlighten.
The internet lives on content. Everything happens online because of content. Social media wouldn’t exist without content. Therefore, our focus should be on content marketing.
#SoLoMo is an abbreviation for the overlap of social, mobile and local marketing. This is where you find consumers ready to connect and engage with brands who understand their unique and specific needs and desires.
Some current stat to demonstrate the viability of using Instagram for business include: Instagram Basics
“As many retail businesses have discovered, holidays and special events are perfect opportunities to run limited-time promotions.” Any seasonal sale you choose to host can be potential profit-booster, but it must be properly publicized.