Grow Your Business with these Inbound Marketing Tips

[fa icon="calendar"] Sep 15, 2016 2:05:05 PM / by Next Level Marketing Communications

A robust inbound marketing plan will increase traffic, leads and new customers to any business website. Inbound marketingThis occurs by incorporating marketing automation, content creation, email marketing, customer segmentation and a CRM. Mark Parent shares ways you can create a rewarding inbound marketing strategy this year:

  • With a little research and creativity, a knowledge of your brand, and a pretty good understanding of your competition, you can use metrics and analytics to tweak your buyer personas to more effectively identify and cater to your target audiences.
  • Since your website may be the place your target audience goes to get their all-important first impression of your company, you must ensure that what they encounter upon arrival is what you want them to see.
  • When choosing your SEO keywords, think like your audience thinks. When a customer is searching for a solution to his or her problem, what words and phrases will that customer type into a search engine?
  • Inbound marketing is about using a multi-channel approach to pull your audience in. Make good use of social media platforms to keep your brand in the forefront of the minds of your target audience.
  • If you want to experience consistent, explosive growth, it is essential to continue to nurture your customer relationships long after conversion. Inbound marketing involves a steady, consistent stream of relevant content, segmented according to stages of the customer lifecycle.
  • Analyze how your inbound strategy is working and make continual adjustments where needed.


Topics: 2016, Blog, Brand, brand development, communications, content, content management system, content marketing, email, email marketing, inbound marketing, interactive, marketing, marketing automation, marketing tips, message, mobile, mobile marketing, next level marketing communications, recruiter marketing, SEO, social media, strategy, technology update, tips, video, Web, website

Subscribe to Email Updates

Recent Posts