If you are up-to-date on the top rated smartphone apps or are a technology geek, like we are, you are
well aware of Periscope and it’s features. For those of you that don’t know about the latest and greatest app, we have the scoop for you! Recently, Twitter acquired Periscope, a live-streaming video app that enables individuals to share their real-time whereabouts and allows their followers to immediately ask questions or share comments for everyone to view. There is also a 24-hour “replay” option which now gives companies around the globe a new way to market and engage with their worldwide audience.
“While this is just the beginning of Periscope and there are many questions still unanswered and many features to come, there are several ways the app can be utilized by big brands looking for an edge,” explains Jonathan Long. He goes on to share how your company can utilize Periscope as a new marketing effort:
- Announce special offers and contests
- New level of endorsement/influencer marketing
- Showcase company culture & the people behind the brand
- Live Q&A sessions and instant feedback
- Sneak peeks and teasers
This is a great opportunity for live-streaming marketing, so have your Marketing team download the app and start showing the world what goes on behind the scenes at your company!