Instagram Stats to Know

[fa icon="calendar"] Feb 26, 2014 11:28:35 AM / by Next Level Marketing Communications

Some current stat to demonstrate the viability of using Instagram for business include: Instagram Basics

  • In under 3 years Instagram reached 150 million active users (faster than any other social media site except Google+)
  • 57% of Instagram users access the site every day
  • 35% of Instagram users access the site multiple times a day
  • url83% of posts include at least one hashtag

Instagram Engagement

  • 16 billion photos have been uploaded
  • 55 million photos are uploaded daily
  • 1.2 billion likes are given every day
  • Instagram engagement is 15 time higher than Facebook engagement
  • 54% of brands promote their Instagram accounts through custom tabs on Facebook

Instagram Demographics

  • Instagram supports 25 languages
  • 17% of all adult internet users use Instagram
  • 37% of 18-29 year olds use Instagram
  • 18% of 30-49 year olds use Instagram
  • 6% of 50-64 year olds use Instagram
  • 68% of Instagram users are females
  • More than 25% of Fortune 500 brands use Instagram


Topics: Blog, business, instagram, Instagram for Business, next level marketing communications, Stats

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