Social media is a platform that majority of age segments are using, some more frequently than others. Rebranding your social media can help obtain new business or gain back customers you may have lost. You first have to determine why your current social media brand is not working and then build your future brand differently. Continue reading to see what tips Jordan Kasteler has to share about your social media brand:
- One of the first things you should do before you begin rebranding on social media is to really analyze what it is that makes your business different.
- While you can certainly do a lot of the online rebranding work yourself if you desire, it’s typically a good investment to hire a social media expert to help you with it.
- Team members should have concepts and collateral explained to them so that they can, in turn, speak about it with outsiders.
- It’s incredibly important to be consistent. Remember that a brand is not just your logo or company name, but also your tagline, color scheme, product packaging, domain name and style on social media profiles.