Small business owners wear many hats, making it hard for them to adapt to the latest digital marketing strategies. Most small businesses do not have digital marketing experts on their team to keep up either. Therefore, it’s crucial for small and medium sized businesses to create a digital marketing strategy as soon as possible because there is a lot of power that can be generated from it.
According to Gabriel Shaoolian, there are four tactics to hit the ground running:
- Content Marketing – creating high quality content
- Partnering with local niche influencers – connecting your product or service with the ride audience
- Social Media Advertising – target your ads to users based on your local area
- Local Search Ads – your business can be listed at the top of the results
These strategies are equally important for start-ups as they are for mulit-million dollar companies, so start working on them now.