Can you believe we are already in the third month of 2015? The first quarter will be over in less than 2 weeks! Time flies when you’re having fun, right? Hopefully some of that fun revolves around your content marketing campaigns! If for any reason it’s not, follow these tips that Sujan Patel shares that will help you get on track:
Focus on Quality Over Quantity - I’ve always seen better results in terms of traffic and social shares when I publish fewer, longer content pieces than when I try to pump out tons of smaller posts.
Think Beyond Blog Posts - Take, for example, a campaign by marketing software company Kapost, which centered around the team’s ebook, ‘Content Marketing Hiring Handbook.’ In addition, they transformed the content into: 2 infographics, 2 whitepapers, 1 video, 1 guest blog post, 15 blog posts on the Marketeer, 1 SlideShare presentation, 3 unique landing pages, 3 outbound email campaigns and 4 original photos.
Add Video to Your Arsenal - I’d offer the tip that the next type of content you might want to create is video. According to research compiled by Mike Corak of ethology, video traffic, which represented 66% of all global traffic in 2013, is expected to account for 79% of all traffic by 2018.
Don’t Forget About SEO - Yes, earning organic traffic from the search engines is more complicated in 2015, but that doesn’t mean you can afford to forget about the practice of SEO entirely.
Use Keywords Intelligently - While you don’t want to go back to the days of keyword stuffed, nearly illegible SEO articles, you shouldn’t drop proper keyword research practices just because the search algorithms have changed. In fact, content marketing represents a great place to put your keyword research skills to work, as every content piece you create adds more potential keywords to your site.
Consider Paid Promotion - Besides the tips above, one strategy for promoting your content is to simply pay for content distribution, either with traditional PPC programs like Adwords, native marketing platforms like Outbrain and Taboola, or marketing automation/outreach tools like Yesware, Content Marketer, Autosend, and others. Yes, these programs come with upfront costs, but the increased exposure can be worth it – especially if your content pieces are just sitting around, languishing, as it is.
All of these tips are solutions to your problems that Next Level Marketing Communications can help with! Contact us today!