A robust inbound marketing plan will increase traffic, leads and new customers to any business website. This occurs by incorporating marketing automation, content creation, email marketing, customer segmentation and a CRM. Mark Parent shares ways you can create a rewarding inbound marketing strategy this year:
Everyone learns differently. Some people prefer learn from reading, so text only is great for them. People who are visual learners tend to respond better towards images and infographics. Auditory learners prefer podcasts, while some people prefer hands on experience, which can be demonstrated through videos.
It is very obvious that the best way to get in touch with a millennial is via a social media platform. They are constantly on their phones staying up-to-date on hashtags and retweets. They are notoriously known for multitasking and receiving all of their information from social media. Lauren Johnson puts together advice from Facebook, Snapchat, Twitter and Pandora executives to share tips on how to reach millennials. She said, “Marketers are constantly working multiple social media platforms and tweaking digital ads to target elusive millennials—adults ages 18 to 34 who don't respond to traditional advertising and are increasingly ‘cutting the cord.’ But instead of focusing on how young adults are turned off by ads, the speakers suggested spending more time analyzing how they use digital media, and then building marketing strategies around it.”
Because we are a part of a marketing organization, we are the first to admit that marketing professionals are determined to persuade clients and generate revenue by doing so on a daily basis. “Executives want to know a marketing strategy’s expected ROI before they commit money and resources to it,” admits John Hall. However, content is a completely different type of initiative compared to other marketing strategies. Hall goes on to say, “Once a content marketing strategy proves its worth, executives feel more confident investing in it. The challenge is convincing them to take the initial plunge.”
Everyone loves the summer; people are out, having fun in the sun, vacationing with their families and most importantly, just enjoying themselves. Because most people have their guard down during the summer time, they are more receptive to marketing campaigns, as mentioned by Jonha Revesencio. She goes on to say, “You'd be a fool to miss out at this time of year so here are nine tips to help get you started.”
Often time our clients will tell us that they come to a roadblock when trying to come up with fresh new
Content marketing has significantly evolved over the years. Marketers are now solving everyday issues with coming up with fresh new content. “The best content marketers coach their strategies to evolve with consumer behavior, search engine algorithms, and social connectivity. They understand that people want answers and solutions to assist—not interrupt—their search process,” explains Chrsitine Warner.
Having a marketing strategy means you are interested in augmenting sales and standing out from your competitors. But if one individual has a marketing strategy it doesn’t mean that the entire team is on the same page. That marketing professional needs to come up with a plan to show their team how beneficial their strategies can be.