Start 2017 off strong; the only way to achieve great marketing results next year is by utilizing the time
There are many ways to automate email marketing, and Amanda Green shares the following tips that will ensure you are efficient with your efforts:
A robust inbound marketing plan will increase traffic, leads and new customers to any business website. This occurs by incorporating marketing automation, content creation, email marketing, customer segmentation and a CRM. Mark Parent shares ways you can create a rewarding inbound marketing strategy this year:
Everyone learns differently. Some people prefer learn from reading, so text only is great for them. People who are visual learners tend to respond better towards images and infographics. Auditory learners prefer podcasts, while some people prefer hands on experience, which can be demonstrated through videos.
Having an inbox inundated with emails is not pleasurable by any means, no one likes. However, when our email inboxes are full, we choose to read the ones we want to first. Lucas Miller shared some interesting statistics revolving around emails:
- Segment Your Email List
- Test Your Timing
- Use Text Emails
- Allow Your Subscribers To Manage Their Preferences
- Select the Right Solution
- Whittle Down Your List
- Ask Your Subscribers What They Want
Only 10% of businesses automate their marketing. If you are a part of this percentage, you have a huge advantage and should follow the above mentioned tips very closely.
“According to Forrester Research1, watching a one-minute video has the impact of reading 1.8 million words,” says Amanda Eldridge. With the digital world revolving around short video clips, including video marketing in your efforts is an effective way to utilize your marketing time, energy and money. Eldridge suggests three types of videos that can be incorporated into your overall marketing strategy: