Having an inbox inundated with emails is not pleasurable by any means, no one likes. However, when our email inboxes are full, we choose to read the ones we want to first. Lucas Miller shared some interesting statistics revolving around emails:
Social media started off as a platform for business to build awareness of their brand and obtain a fan base. However, things have evolved in a more positive direction for business owners. The same platform allows for effective lead generation because all of the necessary information is right at your fingertips! Sahail Ashraf shares guiding principles based on various social media sites:
Videos going viral has been a phenomenon for a few years now. People from across the world can enjoy any video at the tip of their fingers. This feature is all thanks to YouTube; they have created a platform where we can view, share and upload any type of video. More recently, Facebook has offered this video feature to his social media platform. According to Justin Herring, “These online giants are expected to square off for domination, and though YouTube currently holds the title, statistics suggest that Facebook is a worthy contender, and is expected to mount a serious challenge in the coming years.”
It is very obvious that the best way to get in touch with a millennial is via a social media platform. They are constantly on their phones staying up-to-date on hashtags and retweets. They are notoriously known for multitasking and receiving all of their information from social media. Lauren Johnson puts together advice from Facebook, Snapchat, Twitter and Pandora executives to share tips on how to reach millennials. She said, “Marketers are constantly working multiple social media platforms and tweaking digital ads to target elusive millennials—adults ages 18 to 34 who don't respond to traditional advertising and are increasingly ‘cutting the cord.’ But instead of focusing on how young adults are turned off by ads, the speakers suggested spending more time analyzing how they use digital media, and then building marketing strategies around it.”
Are you guilty of having your mobile device in your hand while watching TV? We definitely are! It’s not
Instagram is constantly attracting consumers on a daily, probably hourly, basis. The company recently announced they have over 300,00 million users! Yes, that’s even more users than Twitter! Many assume the double-tapping-heart application is only for the youth, but Margot DaCunha tells us otherwise. She explains, “After reading various studies the demographics vary, but lean towards a more youthful audience, the largest percentage of users falling into the 18-34 year old zone.” Even if this isn’t the audience your company is targeting, you shouldn’t discontinue using this rapidly growing social media network.
Companies are spending more and more money investing in social media marketing. Ryan Holmes highlighted part of a Duke University study on social media revealing that, “social media spending at companies—currently 9 percent of marketing budgets—is forecasted to nearly triple (to 25 percent) over the next 5 years.”
Marketers do not take time off during the holidays. Why? It’s the busiest time of the year for us! We are trying to connect with our clients during their down time and help them plan their marketing strategies for the upcoming year. With so many things changing in the digital marketing world, it is our responsibility to make sure our clients are ready to ring in the new year with a bang!
The time between Thanksgiving and Christmas is when companies should kick their marketing efforts in full gear, yet some companies do not even have this on their to do list before they leave for vacation. Not only are these few weeks a great opportunity for businesses, but it is definitely competitive as well, so you have to do what you can to stay on top of the brand rivalry. “One way to do so is through social media. The holiday season is filled with social posts about gifts bought, deals found, and complaints of poor customer service. Now like never before, brands and retailers have the ability to connect directly with their customers and create a more personal shopping experience,” shares Amir Zonozi.