If your marketing strategy is as advanced as it should be based on today’s technology, you are probably generating more leads than you can keep track of. “The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. In our Online Marketing for Professional Services book, Hinge took an in-depth look at what professional services firms, including those marketing technology services, are doing to ensure a steady flow of leads,” shared Elizabeth Harr. Take a look at the 10 key strategies Harr was able to uncover that can be implemented no matter what size your firm is:
How effective is your marketing automation? What types of results have you seen? Our team at Next Level Marketing Communications has many clients that we ensure see positive outcomes from using our marketing automation services. Tahir Akbar explained, “One simply cannot ignore the positive impact on business process, lead management, marketing ROI, staff efficiency, CRM performance, and sales have been endorsed by studies and surveys. 78% marketers believe marketing automation systems were key contributor to their revenue growth. 63% companies that have outgrown their competition credit it to data-driven marketing with an automated process.”
Time and time again we talk about the importance of adding videos to your marketing strategy. We have had many clients turn to us to create this channel for them and have seen a lot of success with it. The play button has become an international tool that indicates to children, adults and even seniors to touch the triangle to watch a compelling video…at the very least.
Because we are a part of a marketing organization, we are the first to admit that marketing professionals are determined to persuade clients and generate revenue by doing so on a daily basis. “Executives want to know a marketing strategy’s expected ROI before they commit money and resources to it,” admits John Hall. However, content is a completely different type of initiative compared to other marketing strategies. Hall goes on to say, “Once a content marketing strategy proves its worth, executives feel more confident investing in it. The challenge is convincing them to take the initial plunge.”
Everyone loves the summer; people are out, having fun in the sun, vacationing with their families and most importantly, just enjoying themselves. Because most people have their guard down during the summer time, they are more receptive to marketing campaigns, as mentioned by Jonha Revesencio. She goes on to say, “You'd be a fool to miss out at this time of year so here are nine tips to help get you started.”
Having a marketing strategy means you are interested in augmenting sales and standing out from your competitors. But if one individual has a marketing strategy it doesn’t mean that the entire team is on the same page. That marketing professional needs to come up with a plan to show their team how beneficial their strategies can be.
“Marketing is the lifeblood of any business. You may have a breakthrough product or service, but if your target consumers are oblivious to it, your business will probably not achieve its fullest potential,” explains Reda Sedrati. I couldn’t agree more, especially since marketing is at the forefront of businesses these days. In order for marketing professionals to ensure their company is at the top of their consumer’s minds, they enlist in marketing automation technology to do just that.
Direct Marketing is not something new to 2015, it has been around for years now. The only difference is the additional insight we have from it. Melissa Thompson shares a statistic from Erich Kominsky, CEO of US Data Corporation, ‘For every dollar spent on direct email marketing the average return on investment is $44.25. It will only get better in 2015 as marketing companies continue to develop innovations that boost ROI.’ Hopefully this will get you to pay closer attention to the tips Thompson shares to help improve your direct-mail marketing business:
Getting creative does not come to everyone naturally, even if they are in a marketing role. Sometimes it takes something minor, like this article, to trigger your creative juices to start flowing! It has been challenging for some marketing teams to transition from traditional marketing methods to digital marketing techniques. Social media platforms have created a new marketing pathway that even the best Chief Marketing Officer didn’t dream of 10+ years ago!