Is your digital marketing strategy helping your firm grow? How do you know?
Noah Kagan has been fortunate enough to be part of Facebook, Mint and AppSumo.com. Kagan mentioned that, “Collectively, these companies have reached nearly 1.5 billion people, and each has taught me many marketing methods that are extremely effective.” Anyone who has the opportunity to work at any one of these organizations probably has a lot of experience and knowledge under their belt. Being exposed to all three of these business moguls, Kagan has learned 10 of the most important marketing lessons along the way:
Marketing strategies are becoming as vital as sales strategies across many business professionals. With technology as advanced as it is today, it’s hard not to incorporate digital marketing tactics into your business plan. Scott Ludwig says, “The digital marketing landscape is constantly changing. Today, it is nearly impossible to distribute content without an influencer marketing strategy. By aligning your marketing strategy with the right professionals, you open the door to more collaborative content creation efforts, co-opting ideas from chatter across a wider online network.” Follow his 10 tips for putting an influencer strategy together for your business:
Does your company have an established content marketing strategy in place for 2013?
“Content can drive sales-focused engagement.”
Our good friends at Houghton Mifflin Harcourt are a global leader in eduction...and they have a challenge: How to bring more awareness to their world-class education programs directly to education directors and administrators? How do they get the attention they deserve and at the same time, connect with their audiences in new ways? The HMH team contacted us to create a turn-key video email marketing solution to boost their event marketing campaign. Together, we created a video message that tells their unique story and visually demonstrates the benefits of their education programs. The results are a resounding "YES!". The HMH team is very pleased and a full lifecycle of additional messages are in production now. If your team is looking to take your video email marketing to the next level, give us a call. World-class results are found here.