Is your digital marketing strategy helping your firm grow? How do you know?
May your 2017 be bright and prosperous!
An article by the Harvard Business Review offers up their version of a Pavlovian concept applied to our customers, they call it the “mobile mind shift”: “the expectation that any desired information or service is available, on any appropriate device, in context, at a person’s moment of need.” We want it now!
At this point we are all aware that social media is critical to business and consumer relationships but for some reason most businesses don’t know how to act on it. New to 2013 is the idea that conversations with your customers, for both brands and marketers, are key to lifting your brand and relevance. “Customer engagement, awareness, influence, satisfaction, and service top 2013 social goals whereas sales was off the charts in 2011.”