Every business should be utilizing mobile marketing in today’s advanced technology world and if you’re not, that just means your competitors are five steps ahead of you. Drew Hendricks shares, “Take into consideration the growth that marketers have begun to spend on mobile. According to eMarketer, in 2010, a mere ‘2.1% of all digital search ad dollars were spent on mobile devices.’ That amount increased 22.1% in 2013 and is expected to surpass 59% by 2017.”
In today’s tech savvy world, people of all ages are glued to their mobile devices. Regardless of if they use it as an actual phone or a place where all of their information is stored, they are starring at that small screen at all hours of the day. Sandeep Gulyani shares, “Consumers today are more responsive to mobile communications over any other simply because they carry their phones with them wherever they go. They are sending and receiving SMS messages all day long. As a marketer, you have many marketing opportunities that were never available before.”
LinkedIn has become an extremely vital tool for employers, job seekers and recruiters around the globe. Businesses are searching for their next Vice President on it and individuals are shopping around for organizations they would like to work for. This is why it is so crucial for a company to have a well-built LinkedIn page. It not only creates great visibility for the business, but it is also a very effective marketing tool regardless of the size or location of your company. Laura Hogan shares four tips on how business owners can utilize the power of LinkedIn to generate more success to their organization.
If you plan on targeting the Millennial generation, the best way to grab their attention is via social media. At Next Level Marketing Communications, we are constantly capturing a wide audience range by sharing information via Facebook, Twitter, LinkedIn and even Instagram. Believe it or not, all of these social media platforms have the ability to reach thousands of individuals in a matter of seconds! As Sujan Patel explains, “With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics. If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips and tricks for getting the most out of your presence on the site.”
Most companies rely heavily on their website or blog as a means of staying in contact with their target audience. However, it’s hard to constantly create fresh content that attracts people to your site and wants them to come back again. As Jayson DeMers explains, “With almost nine out of 10 companies now using some form of content marketing to attract leads, just try to visualize the sheer volume of content that needs to be produced on a daily basis.”
At Next Level Marketing Communications, we always tell our clients about the importance of email marketing. Some are surprised, most agree and many ask us when they can start crafting their first email marketing campaign! Ben Jacobson explains the significance of this decision, “When it comes to brand messaging and audience engagement, social media gets all the attention nowadays, but that’s just because it’s still relatively new. Study after study continues to demonstrate that email is the number one inbound marketing channel for keeping people thinking about you, clicking on your links and buying your products. The Direct Marketing Association in the UK found that over the course of 2013, email yielded revenues totaling 25 times the expenses associated with sending it, which is 16% higher than email’s ROI the previous year.”
There are so many marketing tactics that companies are now leveraging to produce more business, generate more traffic to their website and engage more candidates and clients. However, there is one powerful marketing tool that works like magic and that is videos! This innovative approach captures a large audience in a matter of seconds and for recruiting purposes, has caught on like wildfire! It is a preferred medium of information because thanks to technology, videos can now be seen in the palm of your hands!
Have you ever browsed through LinkedIn and came across a stellar profile, only to find out you have to wait until they accept your invitation before you can even obtain their email address? If you had that information, you could easily send them an email, instantly share information with them and know they will have a higher rate of responding to your inquiry! Well, you no longer have to worry about that because email addresses of LinkedIn users can be exposed thanks to a handy web browser tool!