Search Engine Optimization has been a buzzword for a few years now for businesses with websites. Having a beautiful website design will not generate leads on its own. “You need several customer attraction points that can deliver not only the right quantity of referrals to your business but will also direct targeted, ready-to-buy customers to your business,” says William Morrow. He shares 3 digital marketing tips to earn more traffic to your website:
Content marketing has significantly evolved over the years. Marketers are now solving everyday issues with coming up with fresh new content. “The best content marketers coach their strategies to evolve with consumer behavior, search engine algorithms, and social connectivity. They understand that people want answers and solutions to assist—not interrupt—their search process,” explains Chrsitine Warner.
Can you believe we are already in the third month of 2015? The first quarter will be over in less than 2 weeks! Time flies when you’re having fun, right? Hopefully some of that fun revolves around your content marketing campaigns! If for any reason it’s not, follow these tips that Sujan Patel shares that will help you get on track:
Every business owners' goal is to grow their business and generate more revenue. With a robust marketing campaign you can achieve both for any type of organization. “Inbound marketing is the technique used to bring customers to your business rather than approaching them using outbound strategies like postal marketing campaigns or cold calling. Inbound marketing is easily the most effective method of drawing visitors to your business and generating interest in your products and services,” explains Mark Preston.
Search Engine Optimization (SEO) is a tool most businesses use to attract new clients. If you’re one of the very few companies that is not taking advantage of SEO, pay close attention to these tips. It is crucial that you or your SEO company, such as Next Level Marketing Communications, stays up-to-date on the constant algorithm updates and data refreshes so that you can stay on top of search engine rankings. Jonathan Long admits, “SEO is not an overnight process, regardless of what some of the fly by night companies will tell you. Brand development, content marketing and outreach, social media marketing, and excellent mobile experiences are all parts of a successful search engine optimization strategy.”
Redesigning your website has more components than you would think. Many individuals assume that it’s all about updating your pictures and changing your layout – basically getting a facelift for your site! However, that’s not true. Kevin Page said, “…a great website redesign requires that you consider what’s under the hood. If people can’t find your website via search or intuitively navigate through your pages, it doesn’t really matter how great the overall website looks. Although it may be less-glamorous, search engine optimization (SEO) is of crucial importance during your website redesign process.”
Often time marketing efforts and results go unnoticed and sometime even unappreciated. Creating content for marketing collateral is not a one-time use situation, whether it’s a blog post, a brochure or even an advertisement. Marketing content goes a long way regardless of the marketing channel. According to Margie Clayman, “marketing content does not have to be “one and done.” Here are some ways to make the most of your marketing material.”
LinkedIn has become an extremely vital tool for employers, job seekers and recruiters around the globe. Businesses are searching for their next Vice President on it and individuals are shopping around for organizations they would like to work for. This is why it is so crucial for a company to have a well-built LinkedIn page. It not only creates great visibility for the business, but it is also a very effective marketing tool regardless of the size or location of your company. Laura Hogan shares four tips on how business owners can utilize the power of LinkedIn to generate more success to their organization.
The term “content marketing” has turned into a buzzword all across the Internet. Marsha Collier said, “Content has become a conglomeration of many things: webinars, blog posts, videos, social network shares and more. It sounds like a great idea. If done right, a well-executed digital campaign will yield considerable benefits for both established businesses and entrepreneurs. Such a strategy has the power to position a business as a topical authority and establish the owners and executives as experts.”
In today’s social media friendly world, everyone knows how to set up a Twitter account or a Facebook page, 10 year olds do and 70 years olds do too. “However, fostering authentic conversation with a community through those networks without the right social media content marketing strategy – is not,” addresses William Johnson. If you are not providing your followers with content, you are not in constant contact with your customers or clients.