Search Engine Optimization has been a buzzword for a few years now for businesses with websites. Having a beautiful website design will not generate leads on its own. “You need several customer attraction points that can deliver not only the right quantity of referrals to your business but will also direct targeted, ready-to-buy customers to your business,” says William Morrow. He shares 3 digital marketing tips to earn more traffic to your website:
Search Engine Optimization (SEO) is something that no brand should overlook. “It helps businesses get
Content marketing has significantly evolved over the years. Marketers are now solving everyday issues with coming up with fresh new content. “The best content marketers coach their strategies to evolve with consumer behavior, search engine algorithms, and social connectivity. They understand that people want answers and solutions to assist—not interrupt—their search process,” explains Chrsitine Warner.
Search Engine Optimization (SEO) is a tool most businesses use to attract new clients. If you’re one of the very few companies that is not taking advantage of SEO, pay close attention to these tips. It is crucial that you or your SEO company, such as Next Level Marketing Communications, stays up-to-date on the constant algorithm updates and data refreshes so that you can stay on top of search engine rankings. Jonathan Long admits, “SEO is not an overnight process, regardless of what some of the fly by night companies will tell you. Brand development, content marketing and outreach, social media marketing, and excellent mobile experiences are all parts of a successful search engine optimization strategy.”
Redesigning your website has more components than you would think. Many individuals assume that it’s all about updating your pictures and changing your layout – basically getting a facelift for your site! However, that’s not true. Kevin Page said, “…a great website redesign requires that you consider what’s under the hood. If people can’t find your website via search or intuitively navigate through your pages, it doesn’t really matter how great the overall website looks. Although it may be less-glamorous, search engine optimization (SEO) is of crucial importance during your website redesign process.”
The term “content marketing” has turned into a buzzword all across the Internet. Marsha Collier said, “Content has become a conglomeration of many things: webinars, blog posts, videos, social network shares and more. It sounds like a great idea. If done right, a well-executed digital campaign will yield considerable benefits for both established businesses and entrepreneurs. Such a strategy has the power to position a business as a topical authority and establish the owners and executives as experts.”
In today’s social media friendly world, everyone knows how to set up a Twitter account or a Facebook page, 10 year olds do and 70 years olds do too. “However, fostering authentic conversation with a community through those networks without the right social media content marketing strategy – is not,” addresses William Johnson. If you are not providing your followers with content, you are not in constant contact with your customers or clients.
Have you ever wondered why there was such a buzz behind Search Engine Optimization (SEO)? Well, according to Jason Fell, “In today's digital-first world, if you're going to start a business, you better have a website. And if you're going to have a website, you have to make sure it has great content that ranks well in search. Otherwise, people won't be able to discover your products or services online.”
Almost every business is connected via some sort of social media outlet. Some companies have Facebook pages, others have YouTube channels and most have LinkedIn accounts. There is a social media platform that can create efficiency for any organization, whether it is a center for all of your company and social media activities or an archive for content or even a tool to help you reach certain audience segments. “That said, social media should not be viewed as a standalone channel that is separate from other marketing initiatives. Instead, view it as a “multiplier” that integrates with and enhances existing marketing communication strategies,” explains Paul Chaney. He goes on to share eight ways to integrate social media with other marketing forms:
Is your business blogging? Don’t have a blog? What are you waiting for? Ashley Biodich says, “Blogging is beneficial for a number of reasons, including that it helps you: establish thought leadership, build a rich content library, drive website traffic and leads and supercharges your SEO efforts.” To ensure you are truly getting all of these benefits, make your blog posts more successful by following these five tips: