Social media is a platform that allows us to connect with individuals worldwide. If your company is not utilizing social media, you need to start immediately. There are many insightful individuals that can share tips and tricks with you to incorporate into your social media strategies including, Karen Repoli. She suggests to use these tips to ensure social media success:
Marketing is continuously evolving and it is vital to be aware of the newest trends and marketing
avenues to utilize for your small business. As small business owners, even the newest technique or slightest change in your marketing strategy can drastically change your bottom line numbers. Dan Hinckley shares five marketing tips that can help your business:
Videos going viral has been a phenomenon for a few years now. People from across the world can enjoy any video at the tip of their fingers. This feature is all thanks to YouTube; they have created a platform where we can view, share and upload any type of video. More recently, Facebook has offered this video feature to his social media platform. According to Justin Herring, “These online giants are expected to square off for domination, and though YouTube currently holds the title, statistics suggest that Facebook is a worthy contender, and is expected to mount a serious challenge in the coming years.”
The time between Thanksgiving and Christmas is when companies should kick their marketing efforts in full gear, yet some companies do not even have this on their to do list before they leave for vacation. Not only are these few weeks a great opportunity for businesses, but it is definitely competitive as well, so you have to do what you can to stay on top of the brand rivalry. “One way to do so is through social media. The holiday season is filled with social posts about gifts bought, deals found, and complaints of poor customer service. Now like never before, brands and retailers have the ability to connect directly with their customers and create a more personal shopping experience,” shares Amir Zonozi.
We've been marketing for Next Level Exchange Webinar and Live Presentation Roadshows - and more specifically Rob Mosley and Karen Schmidt, in creating video social media marketing messages. We write, produce and post the messages to YouTube, in coordination with over 28 speaking engagements per year.