A robust inbound marketing plan will increase traffic, leads and new customers to any business website. This occurs by incorporating marketing automation, content creation, email marketing, customer segmentation and a CRM. Mark Parent shares ways you can create a rewarding inbound marketing strategy this year:
We’ve all heard time and time again that video is the way to go. Videos capture a wide audience and really give consumers a better understanding of your business. If your business has a YouTube channel, you are in luck, and if your business doesn’t, you still have time.
Marketers around the world rely on email as an important tool to stay connected within any type of business. The evolution of email has come such a long way that when email was first invented, no one knew that that same technology would one day be at everyone’s fingertips. Jack Simpson shares 49 email marketing tips that will help you jumpstart your email marketing strategy:
If your marketing strategy is as advanced as it should be based on today’s technology, you are probably generating more leads than you can keep track of. “The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. In our Online Marketing for Professional Services book, Hinge took an in-depth look at what professional services firms, including those marketing technology services, are doing to ensure a steady flow of leads,” shared Elizabeth Harr. Take a look at the 10 key strategies Harr was able to uncover that can be implemented no matter what size your firm is:
If you are up-to-date on the top rated smartphone apps or are a technology geek, like we are, you are
Do you travel around the world to see your clients? Are you constantly battling with your cell phone service provider about your roaming fees? Well, thanks to Google, that just may be a thing of the past! “Word has it the Web giant is looking to create a global network that would allow Americans to use their phones internationally at no extra cost. This means you'd be able to make calls when you're out of the country without incurring costly roaming fees,” explains Angela Moscaritolo.
Direct Marketing is not something new to 2015, it has been around for years now. The only difference is the additional insight we have from it. Melissa Thompson shares a statistic from Erich Kominsky, CEO of US Data Corporation, ‘For every dollar spent on direct email marketing the average return on investment is $44.25. It will only get better in 2015 as marketing companies continue to develop innovations that boost ROI.’ Hopefully this will get you to pay closer attention to the tips Thompson shares to help improve your direct-mail marketing business: