Twitter has 328 million monthly active users; meaning if your small businesses isn’t utilizing this platform, you may be missing out! Hashtags on Twitter helps businesses to connect with consumers based on specific trends or subjects. This is a great way to segment your market; use hashtags that are viable to your goods or services.
Video marketing has taken off in the last couple of years and thanks to that, we’ve seen social media
Having an inbox inundated with emails is not pleasurable by any means, no one likes. However, when our email inboxes are full, we choose to read the ones we want to first. Lucas Miller shared some interesting statistics revolving around emails:
Social media started off as a platform for business to build awareness of their brand and obtain a fan base. However, things have evolved in a more positive direction for business owners. The same platform allows for effective lead generation because all of the necessary information is right at your fingertips! Sahail Ashraf shares guiding principles based on various social media sites:
Videos going viral has been a phenomenon for a few years now. People from across the world can enjoy any video at the tip of their fingers. This feature is all thanks to YouTube; they have created a platform where we can view, share and upload any type of video. More recently, Facebook has offered this video feature to his social media platform. According to Justin Herring, “These online giants are expected to square off for domination, and though YouTube currently holds the title, statistics suggest that Facebook is a worthy contender, and is expected to mount a serious challenge in the coming years.”
It is very obvious that the best way to get in touch with a millennial is via a social media platform. They are constantly on their phones staying up-to-date on hashtags and retweets. They are notoriously known for multitasking and receiving all of their information from social media. Lauren Johnson puts together advice from Facebook, Snapchat, Twitter and Pandora executives to share tips on how to reach millennials. She said, “Marketers are constantly working multiple social media platforms and tweaking digital ads to target elusive millennials—adults ages 18 to 34 who don't respond to traditional advertising and are increasingly ‘cutting the cord.’ But instead of focusing on how young adults are turned off by ads, the speakers suggested spending more time analyzing how they use digital media, and then building marketing strategies around it.”
If you are up-to-date on the top rated smartphone apps or are a technology geek, like we are, you are
Google being the largest search engine in the world and Twitter being one of the biggest social media platforms are officially collaborating! Twitter’s 140-character tweets will now be more searchable on the world’s number 1 search engine. Neil Hughes describes the deal as one that will, “make Tweets appear in Google searches straight away in the hope that this will direct much more traffic to Twitter according to a report by Bloomberg.”
Instagram is constantly attracting consumers on a daily, probably hourly, basis. The company recently announced they have over 300,00 million users! Yes, that’s even more users than Twitter! Many assume the double-tapping-heart application is only for the youth, but Margot DaCunha tells us otherwise. She explains, “After reading various studies the demographics vary, but lean towards a more youthful audience, the largest percentage of users falling into the 18-34 year old zone.” Even if this isn’t the audience your company is targeting, you shouldn’t discontinue using this rapidly growing social media network.
It’s so easy for any business to connect with clients both locally and internationally; it is all due to today’s advanced digital technology. With the holidays right around the corner, many companies assume their clients will be disconnected from their business and therefore they don’t focus on generating new business. However, Muhammad Ali has put together seven strategies to attract clients to your website and increase business this holiday season!