Video marketing has taken off in the last couple of years and thanks to that, we’ve seen social media
A robust inbound marketing plan will increase traffic, leads and new customers to any business website. This occurs by incorporating marketing automation, content creation, email marketing, customer segmentation and a CRM. Mark Parent shares ways you can create a rewarding inbound marketing strategy this year:
We’ve all heard time and time again that video is the way to go. Videos capture a wide audience and really give consumers a better understanding of your business. If your business has a YouTube channel, you are in luck, and if your business doesn’t, you still have time.
“According to Forrester Research1, watching a one-minute video has the impact of reading 1.8 million words,” says Amanda Eldridge. With the digital world revolving around short video clips, including video marketing in your efforts is an effective way to utilize your marketing time, energy and money. Eldridge suggests three types of videos that can be incorporated into your overall marketing strategy:
Time and time again we talk about the importance of adding videos to your marketing strategy. We have had many clients turn to us to create this channel for them and have seen a lot of success with it. The play button has become an international tool that indicates to children, adults and even seniors to touch the triangle to watch a compelling video…at the very least.
If you are up-to-date on the top rated smartphone apps or are a technology geek, like we are, you are
Can you believe we are already in the third month of 2015? The first quarter will be over in less than 2 weeks! Time flies when you’re having fun, right? Hopefully some of that fun revolves around your content marketing campaigns! If for any reason it’s not, follow these tips that Sujan Patel shares that will help you get on track:
The marketing world revolves around all sorts of campaigns; email, social media, print, etc. But one type of marketing campaign that is equally as important, but relatively new is digital video campaigns. Sharing videos with clients and customers has never been easy. Videos can be seen not just on television, but they can be embedded within an email, they can be shown on your website, they can even be shared via text! Apple Lam states that, “the creation of digital videos remains a relatively young craft.” With that being said, Lam shares a few tips on how to enhance your digital video campaigns incorporating online video:
Videos are a great tool when it comes to enhancing your market presence. Many companies upload and share their business related videos via Vimeo and YouTube. These sites are great to post commercials, testimonials and tutorials, but they do not necessarily help increase their sales. “As the attention of the consumers are shortening online due to the wide variety of choices that they have, marketers are frantically looking for a medium through which they can break the clutter and disburse their messages in an interesting manner,” shares Muhammad Azam.