“According to Forrester Research1, watching a one-minute video has the impact of reading 1.8 million words,” says Amanda Eldridge. With the digital world revolving around short video clips, including video marketing in your efforts is an effective way to utilize your marketing time, energy and money. Eldridge suggests three types of videos that can be incorporated into your overall marketing strategy:
Often time marketing efforts and results go unnoticed and sometime even unappreciated. Creating content for marketing collateral is not a one-time use situation, whether it’s a blog post, a brochure or even an advertisement. Marketing content goes a long way regardless of the marketing channel. According to Margie Clayman, “marketing content does not have to be “one and done.” Here are some ways to make the most of your marketing material.”
Often times people do not realize how our mobile devices can be used as a, “portable television studio,” as John Nemo likes to refer iPhones as. Nemo says, “We now have the ability anytime we want to broadcast our videos to the entire world, for free. The barrier to entry and the cost associated with creating videos has never been lower. So why are so few businesses taking advantage of it?” This is a question our Next Level Marketing Communications team always seems to ask. The task is simple and results are instant!
It took 7 years of continuous legal battles for YouTube’s owner and Viacom, the parent company of MTV and Comedy Central, to settle a war that has become an outdated scuffle. Joan Solsmans explains, “Google and Viacom putting the conflict to rest reflects how much the attitude toward online video has changed for traditional content companies, from one of protective wariness to one of essential opportunity. It also reflects how YouTube, over the course of many years, has improved its control over its platform, enabling it to work more beneficially with those traditional content creators. In a brief joint statement Tuesday, Google and Viacom said they resolved the suit, without disclosing any terms of the settlement. ‘This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together,’ the companies said in the statement.”
We had the pleasure of working with Trond Larsen, Managing Director of The Scandinavian Search group in Norway. Trond is a forward-thinking recruiting pro with an extensive journalism background. With that said, within 2 hours of delivering his HD video for his website, Trond had his message on his blog, on his YouTube channel, emailed to his clients and candidates...basically world-wide distribution in a few minutes.