Video marketing has taken off in the last couple of years and thanks to that, we’ve seen social media
We’ve all heard time and time again that video is the way to go. Videos capture a wide audience and really give consumers a better understanding of your business. If your business has a YouTube channel, you are in luck, and if your business doesn’t, you still have time.
“According to Forrester Research1, watching a one-minute video has the impact of reading 1.8 million words,” says Amanda Eldridge. With the digital world revolving around short video clips, including video marketing in your efforts is an effective way to utilize your marketing time, energy and money. Eldridge suggests three types of videos that can be incorporated into your overall marketing strategy:
The marketing world revolves around all sorts of campaigns; email, social media, print, etc. But one type of marketing campaign that is equally as important, but relatively new is digital video campaigns. Sharing videos with clients and customers has never been easy. Videos can be seen not just on television, but they can be embedded within an email, they can be shown on your website, they can even be shared via text! Apple Lam states that, “the creation of digital videos remains a relatively young craft.” With that being said, Lam shares a few tips on how to enhance your digital video campaigns incorporating online video:
Videos are a great tool when it comes to enhancing your market presence. Many companies upload and share their business related videos via Vimeo and YouTube. These sites are great to post commercials, testimonials and tutorials, but they do not necessarily help increase their sales. “As the attention of the consumers are shortening online due to the wide variety of choices that they have, marketers are frantically looking for a medium through which they can break the clutter and disburse their messages in an interesting manner,” shares Muhammad Azam.
Our previous blog post was about marketing predictions that fizzled in 2014 and we are hoping the trends we will share for 2015 are here to stay! Just like in any industry, trends surface throughout the year, some become a trend whereas others are just a fad and soon fade away. We came across a list of five web trends that Matt Fennell thinks will become popular this year:
The Next Level Marketing Communications team has been counting down the days until Apple’s big reveal. We’ve posted about the much anticipated Apple iWatch and the two possible new Apple iPhones. In less than 24 hours, we will find out how close our predictions were!
Everyday more and more companies are looking to make their website more responsive. Clients and customers are constantly on their mobile phones and not always in front of a computer. This is probably why Anthony Overkamp said, “having a responsive website—one that is optimized for viewing regardless of device—is no longer a trend, but a necessity.” I couldn’t agree with him more! Overkamp shares that if you’re looking to create a responsive website, follow these five tips to help you get started:
Often times people do not realize how our mobile devices can be used as a, “portable television studio,” as John Nemo likes to refer iPhones as. Nemo says, “We now have the ability anytime we want to broadcast our videos to the entire world, for free. The barrier to entry and the cost associated with creating videos has never been lower. So why are so few businesses taking advantage of it?” This is a question our Next Level Marketing Communications team always seems to ask. The task is simple and results are instant!
Last week, Apple announced that the Worldwide Developer Conference (WWDC) Keynote will be live streamed today. The Next Level Marketing Communications team will definitely be tuning in to see what is brewing in the Apple headquarters. John Martellaro shares his views on why this is such a big deal. “First, this is a rare public streaming of the WWDC keynote. That portends something big and of interest to the general public. Next, Apple's Eddy Cue recently said that he thinks Apple has the best product pipeline he's seen in his 25 years at Apple. Next, Tim Cook has been roundly criticized for talking about exciting new product categories, but not delivering anything in 2014. He'll want to fix that and fix it good. Finally, the timing of WWDC and Apple's announced 7-1 stock split is no accident. The stock split means that many more average investors, not just hedge fund managers and institutional investors, will be able to invest in Apple. WWDC should ignite the purchase and value of AAPL.”