We’ve all heard time and time again that video is the way to go. Videos capture a wide audience and really give consumers a better understanding of your business. If your business has a YouTube channel, you are in luck, and if your business doesn’t, you still have time.
Videos going viral has been a phenomenon for a few years now. People from across the world can enjoy any video at the tip of their fingers. This feature is all thanks to YouTube; they have created a platform where we can view, share and upload any type of video. More recently, Facebook has offered this video feature to his social media platform. According to Justin Herring, “These online giants are expected to square off for domination, and though YouTube currently holds the title, statistics suggest that Facebook is a worthy contender, and is expected to mount a serious challenge in the coming years.”
Videos are a great tool when it comes to enhancing your market presence. Many companies upload and share their business related videos via Vimeo and YouTube. These sites are great to post commercials, testimonials and tutorials, but they do not necessarily help increase their sales. “As the attention of the consumers are shortening online due to the wide variety of choices that they have, marketers are frantically looking for a medium through which they can break the clutter and disburse their messages in an interesting manner,” shares Muhammad Azam.
Companies are spending more and more money investing in social media marketing. Ryan Holmes highlighted part of a Duke University study on social media revealing that, “social media spending at companies—currently 9 percent of marketing budgets—is forecasted to nearly triple (to 25 percent) over the next 5 years.”
Social media is a huge part of businesses all across the world. We can see what product a startup in Tokyo is working on while seeing a picture of what the restaurant down the street is offering for their lunch special, all in one place and on one newsfeed. This is a platform that will allow you to engage with your clients, potential customers and even those that are not in favor of your goods or services, no matter where on earth they live!
Majority of business have some sort of social presence. Some corporations use one platform whereas others utilize the most popular ones including Facebook, LinkedIn and Twitter. However, “YouTube has evolved to become an extremely important marketing tool as video sharing now provides a great opportunity for advertising. The best part of it all is that uploading videos is free,” according to Adam Rowles. Here are 10 tips Rowles shares to utilize YouTube for your business needs:
Almost every business is connected via some sort of social media outlet. Some companies have Facebook pages, others have YouTube channels and most have LinkedIn accounts. There is a social media platform that can create efficiency for any organization, whether it is a center for all of your company and social media activities or an archive for content or even a tool to help you reach certain audience segments. “That said, social media should not be viewed as a standalone channel that is separate from other marketing initiatives. Instead, view it as a “multiplier” that integrates with and enhances existing marketing communication strategies,” explains Paul Chaney. He goes on to share eight ways to integrate social media with other marketing forms:
You may have seen our blog post last month on Apple’s iWatch and wondered when Android would jump on the smartwatch bandwagon. Well, let us introduce to you the Android Wear! The software for this new timepiece will hit the market this year. Take a look at this video to get a full review and demo of the Google Android Wear.
It took 7 years of continuous legal battles for YouTube’s owner and Viacom, the parent company of MTV and Comedy Central, to settle a war that has become an outdated scuffle. Joan Solsmans explains, “Google and Viacom putting the conflict to rest reflects how much the attitude toward online video has changed for traditional content companies, from one of protective wariness to one of essential opportunity. It also reflects how YouTube, over the course of many years, has improved its control over its platform, enabling it to work more beneficially with those traditional content creators. In a brief joint statement Tuesday, Google and Viacom said they resolved the suit, without disclosing any terms of the settlement. ‘This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together,’ the companies said in the statement.”